Innovation in Paris

The Project

Having merged a number of international operations, one of the newly-branded businesses in Paris wanted its multi-lingual commentary to be more than just another sightseeing tour of the French capital. Touricom’s consultants were retained to research, create and deliver an innovative, first class tour that offered the orientation the visitors wanted, together with historical insight, entertainment and some exciting moments along the way. The Touricom commentary was launched in Paris in 2014. It is still entertaining guests in France’s premier city today.