Amman, Jordan
The challenge
Our consultants worked with US Aid in the Kingdom of Jordan to present the nation’s capital as a tourist attraction in its own right. The majority of Jordan’s visitors fly into Amman, but few understand all that this wonderful capital city has to offer.
Our approach
In partnership with US Aid, the operator and the Ministry of Tourism, the aim was to design a tour of which the city would be proud and its customers delighted. Having designed the tour in destination, Touricom wrote the commentary, reinvented the branding, helped with the sales and marketing strategy, and produced the budget for the whole project.
The final result
Today, in association with Amman’s leading tourist transport operator, JETT, this diverse, welcoming city offers an engaging, open-top bus tour with a multi-lingual commentary; a tour that compares and contrasts the proud heritage of downtown Al-Balad with the visionary future offered in Abdoun and Dabouq.